B
Bespoke
Every map, automation, and AI assistant is designed around how your business actually works, not a generic template.
Systems, Automation, and AI Consultancy
A business that runs on systems, not on you.
A six-month programme that maps your workflows, automates the repetitive work, applies AI safely, and designs a business system that runs with or without you.
Workflow mapping across seven business areas
Automation and AI applied where it earns its place
A connected systems blueprint you own
Sound familiar?
Growth is happening. The business has not kept up.
Work lives in people's heads, not in a system anyone else can follow.
Your tools do not talk to each other. Data lives in spreadsheets, inboxes, and memory.
Growth means more hours, not more capacity. The team is stretched and so are you.
Decisions are made on gut feel because the right information is never in one place.
You know AI could help. You are not sure where to start or what is actually safe.
The business runs on you. If you step back, things fall through the gaps.
None of this means the business is failing. It means the systems have not kept up with the growth. That is a solvable problem, and it is exactly what this programme is built for.
The right order matters
AI laid over a messy process creates a faster mess.
The programme follows the BUILD framework. Workflow first, AI second. Every stage is designed to produce something the business can use immediately, not a report that sits in a drawer.
U
Usable
Nothing is built that your team will not use. Adoption is designed in from the start, not bolted on at the end.
I
Intelligent
AI is applied where it genuinely reduces workload and improves decisions. Where it does not earn its place, it stays out.
L
Leverage
The goal is more output from the same team, not more tools for the sake of it. Every change is measured against hours recovered.
D
Data
The system is designed to capture the right information so leaders can see what is working, what is stuck, and where to focus next.
Scope of the programme
Seven business areas. One connected system.
The programme maps workflows across every part of the business that affects revenue, delivery, cash flow, and customer experience. Nothing is left out of scope.
Administration
Marketing
Sales
Operations
Finance
Support and Service
Management and Reporting
How it works
Three stages. Six months. One system you own.
Each stage builds on the last. Nothing is designed in isolation and nothing is built before it is mapped. The programme is structured in two three-month blocks so you can review results before committing to the second half.
Stage One — Two months
Map
Understand the business before touching the technology. AI laid over a messy process creates a faster mess, so the map comes first.
Richard maps the workflows that most affect revenue, delivery, cash flow, and customer experience across seven business areas: administration, marketing, sales, operations, finance, support and service, and management and reporting. Every workflow step is classified as human-led, automation-led, or AI-assisted, and scored by impact, frequency, effort, and risk.
Defined outcomes
- Documented workflow maps across the priority business areas
- An early win backlog, scored and prioritised
- A data and systems audit showing what tools hold what data today
- An AI opportunity map showing where AI saves real time, and where it should stay out
Stage Two — Two months
Build
Prove it with early wins. The highest-scoring items from the backlog go live alongside your existing systems.
Automated lead capture and follow-up, handoff checklists, invoice triggers, service reminders, and the first AI assistant, built on the business's own knowledge and launched with strict guardrails. Human-in-the-loop is the default. The team is trained on what has been built, and a one-page AI usage policy puts the owner in control.
Defined outcomes
- Priority automations live and working alongside existing systems
- A working AI assistant, tested, guardrailed, and reducing repetitive workload
- The team trained and using what has been built
- A one-page AI usage and data policy in place
- Measured results: hours recovered per week and response times improved
Stage Three — Two months
Blueprint
Design the connected system. With the map drawn and the early wins proving the approach, Stage Three designs the full architecture.
A single source of truth for customer data, the CRM design and data model, the automation trigger map, and an AI insights layer that flags at-risk customers, missed follow-ups, and cross-sell opportunities. The business owns every document and every line of anything built.
Defined outcomes
- A complete systems blueprint: current state, future state, and the path between
- CRM and data architecture designed and specified, whatever platform is chosen
- An AI insights layer specification
- A 12-month systems roadmap with a costed investment case the owner can take to their board, partners, or bank
What makes this different
Six principles that run through everything.
Workflow first, AI second
Nothing is automated until it is mapped, simplified, and standardised. AI applied to a broken process creates a faster broken process.
Human in the loop by default
Automation handles repeatable logic. People handle judgement. The balance shifts only when real evidence justifies it.
Guardrails from day one
Every AI assistant launches with strict constraints, loosened only when real cases justify it. The owner stays in control throughout.
The client owns everything
Every map, document, specification, and prototype belongs to your business on delivery. There is no lock-in to Richard or to any platform.
No platform lock-in
The design is independent of any single vendor. The blueprint specifies what the system needs to do, not which tool must do it.
Data safety throughout
Business-grade AI accounts only, UK and EU data residency, and GDPR compliance checked on every automation before it goes live.
Right for you if
Built for businesses of ten to fifty people.
The programme is designed for UK businesses that are established and trading well, but whose systems have not kept up with their growth. If any of the following are true, this programme was built for you.
- Work lives in people's heads and not in a system anyone else can follow
- Your tools do not talk to each other and data lives in multiple places
- Growth means more hours rather than more capacity
- You know AI could help but are not sure where to start safely
- You want a business that can run without you in the room
- Larger and multi-site businesses are scoped by conversation
Not right for you if
This is a working programme, not a magic button.
The programme requires your involvement and your team's. It is not a software licence and it is not a one-off audit. If any of the following are true, it is probably not the right fit right now.
- You are looking for a quick AI fix without changing how the business works
- You want a software licence with no change to how the team operates
- You are not willing to give one day per week of your time to the programme
- The business is pre-revenue or in its first year of trading
Why Richard Mawer
Built from eight businesses and two decades of growth work.
Richard has built eight businesses of his own, two to seven figures. In Remarkable Business Growth he documents growing his digital agency from £283k to £575k in one year, driven by building a proper business system around a CRM. His second book, Remarkable Business Systems, sets out the operating model that underpins this programme.
He is currently delivering this exact programme for a £27m Lincolnshire business across sales, marketing, customer service, and operations, including a guardrailed AI customer service agent and a full CRM and data architecture design.
£27m
Current programme client turnover
~20%
Revenue opportunity typically uncaptured in established businesses
8
Businesses built by Richard, two to seven figures
6 months
Programme length, structured in two three-month blocks
Investment
Structured so you can see results before committing to the full programme.
Full Programme
Systems, Automation, and AI
£2,995
per month, plus VAT
Six months total: £17,970 plus VAT
- One consultancy day per week throughout the programme
- One face-to-face working day per month at your premises
- Remaining time is remote: research, design, build, and review
- Monthly delivery review and forward plan
- Month-three review gate before the second block is committed
- Every document, map, and specification belongs to you on delivery
Block One: Months one to three
Stage One (Map) and Stage Two (Build). Three months to map the business, score the opportunities, and prove the approach with real early wins.
£8,985 plus VAT
Block Two: Months four to six
Stage Three (Blueprint). The full systems architecture, CRM design, AI insights layer, and 12-month roadmap. Committed only after the month-three review.
£8,985 plus VAT
Larger or multi-site businesses
The programme is scoped by conversation for businesses with more complex operations, multiple sites, or larger teams. The investment reflects the scope.
How this connects to STEPS
Strategy tells you where you are going. Systems get you there.
The 12-week Growth Strategy Creation programme, built on the STEPS methodology, defines the direction. This programme builds the operating system underneath it. Many clients do the strategy first and the systems second. Some come straight to systems because that is where the leak is. Both routes work.
Common questions
Questions worth asking before you commit.
Ready to start?
Book a free 45-minute Systems Review call.
Richard walks through the seven business areas, identifies the two or three workflows leaking the most time or revenue, and tells you whether this programme is right for you. No obligation, no pitch deck.