12-Week Growth Strategy Creation
A step-by-step programme to build a clear, practical growth strategy for your small business. Twelve weeks of structured work with Richard Mawer, built around the STEPS methodology, producing a complete plan you can execute with confidence.
12 weeks
A structured programme with a defined outcome at every stage.
STEPS methodology
Built on a proven five-stage framework for small business growth.
10 deliverables
You leave with a complete strategy document and 90-day plan.
Founder-led
Richard Mawer works directly with you throughout the programme.
Why most growth stalls
Most small businesses are busy. Very few have a strategy.
There is a difference between working hard and working in the right direction. Most established small businesses have grown to a point through effort, relationships, and reputation. But effort alone does not get you to the next level. At some point, you need a clear commercial direction, a defined ideal client, a structured way to generate leads, and a sales process that converts them consistently.
The 12-Week Growth Strategy Creation programme is designed to give you exactly that. Not a generic business plan. A practical, specific growth strategy built around your business, your market, and your numbers.
The programme
Twelve weeks. Four phases. One complete growth strategy.
Every week has a defined focus, a structured session with Richard, and a set of deliverables. Nothing is vague. You always know what you are working on and what you will have at the end of it.
Business Audit and Baseline
We start by understanding exactly where the business stands today. Richard reviews your financials, pipeline, team structure, current marketing and sales activity, and the systems you are running on. Nothing is assumed. The audit is honest and direct.
Ideal Client and Market Positioning
Most small businesses are trying to serve too many people too broadly. Week two defines your ideal client profile with precision, identifies the market segments worth pursuing, and begins to sharpen the positioning that will make everything else in the programme more effective.
Offer Architecture and Pricing Review
Your offer is the engine of your growth. Week three reviews what you sell, how you package it, how you price it, and whether the structure makes it easy for the right clients to say yes. We look at where margin is being left on the table and where the offer can be made more compelling.
Growth Numbers and Commercial Targets
Growth without numbers is just hope. Week four builds the commercial model: the revenue target, the number of clients needed to hit it, the average transaction value required, and the conversion rates that make the maths work. You leave with a clear picture of what success looks like in numbers.
Lead Generation Strategy
Week five builds the traffic and lead generation strategy. We identify the channels that will work for your business and your market, the content and campaigns that will attract the right prospects, and the measurement framework that will tell you what is working. No guesswork, no spray and pray.
Sales Process and Pipeline Design
Most small businesses do not have a sales process. They have a collection of habits. Week six designs a repeatable sales process from first contact to signed contract, including the conversations, follow-up sequences, and pipeline stages that give you visibility and control over your revenue.
Client Experience and Retention
The cheapest lead you will ever generate is a repeat client or a referral. Week seven designs the client experience from onboarding to delivery to renewal, and builds the referral and advocacy system that turns satisfied clients into your most effective sales channel.
Systems and Operational Foundations
Growth without systems creates chaos. Week eight reviews the operational foundations: the processes, tools, and team structures that need to be in place for the business to scale without breaking. We identify the highest-priority systems gaps and the practical steps to close them.
Marketing Assets and Content Plan
Week nine translates the strategy into the marketing assets and content plan the business needs to execute it. This includes the website messaging review, the content calendar, the email sequences, and the social and digital presence that will support the lead generation strategy.
Performance Dashboard and KPIs
You cannot manage what you do not measure. Week ten builds the performance dashboard: the ten to fifteen numbers that tell you at a glance whether the business is on track. We set the reporting rhythm and the review cadence so the data drives decisions rather than sitting in a spreadsheet.
90-Day Execution Plan
Strategy without execution is just a document. Week eleven translates the full strategy into a prioritised 90-day execution plan with clear owners, deadlines, and success criteria. Every action is ranked by impact and sequenced so the business can start executing immediately after the programme ends.
Strategy Presentation and Handover
The final week brings everything together. Richard presents the complete growth strategy in a format you can share with your team, your board, your bank, or your investors. You leave the programme with a clear direction, a practical plan, and the confidence to execute it.
What you leave with
Ten deliverables. One complete growth strategy.
At the end of the 12 weeks, you have a complete growth strategy in a format you can share with your team, your board, your bank, or your investors. Every deliverable is practical, specific to your business, and ready to act on.
This programme is for you if
This programme is not for you if
Why Richard
Built eight businesses. Documented the method. Now teaches it.
Richard Mawer has built eight businesses of his own, two to seven figures. In his book Remarkable Business Growth, he documents growing his digital agency from £283k to £575k in a single year by building a proper growth system around a clear strategy and a CRM. He has been working with established small businesses for over a decade, and the 12-Week Growth Strategy Creation programme is the distillation of everything that has worked.
This is not theory. Every framework, every tool, and every week of the programme has been tested in real businesses, including Richard's own.
Investment
A strategy that pays for itself in the first quarter.
Programme fee
plus VAT
Think about this
One new client won because your positioning is sharper. One deal closed because your sales process is clearer. One revenue stream added because your offer architecture is better structured. Any one of those outcomes will pay for this programme several times over in its first year.
What comes next
Many clients move from the 12-Week Strategy programme directly into the 12-Month Business Growth Consultancy to execute the plan alongside Richard. Others execute independently. The strategy is yours. You choose how to use it.
Explore the 12-Month ConsultancyCommon questions
Questions about the programme
Ready to start?
Book a free 30-minute discovery call and find out if this programme is right for your business.
Richard will review where your business is now, what you are trying to achieve, and whether the 12-Week Growth Strategy Creation programme is the right next step. No obligation. No sales pressure.